Trust: It’s a simple word, tossed about all over the seas of blog-related literature. What it means to you though is simple too – revenue.
Consider the following scenario – You’re driving down the street and you remember that you needed to pick up a new mouse because yours broke the day before. How do you decide which store to go and make your purchase at? What differentiates Computer Warehouse from WareHouse Of Computers in your head as a customer? If you’ve made a purchase from one of the two in the past, the decision inevitably boils down to trust. You trust that the shop you choose will provide you with the service you want and that the product will last. You know that if the item is defective you can get your money back without any trouble. OK, so this doesn’t translate directly to blogging, but the fact is that truth is crucial there too.
The internet is full of blogs. Seriously – bursting at the seams. If a reader doesn’t trust your content, they can very easily flick over to the next guy’s site which likely provides similar information, although without your personal twist on things. If you’re trying to monetize your blog then this can be an even bigger problem – people won’t trust your recommendations and buy through your links. How, then, can you boost the level of trust people have in your advice and views? There is one particular tip which is often underappreciated, especially by bloggers who are new to the field.
People don’t want to interact with just a blog. It’s difficult to relate to just a website with articles on it. If you can imprint your pages with your personal brand then your readers will feel much more in touch with you. This doesn’t mean just putting your name in the top-left corner in a fancy font. That can help, but it’s a very superficial way of showing your personal side.
To really demonstrate that you’re a human being, the best way to do things is to be open, honest and transparent. Put up a photo of yourself and tell a bit of your story. The professionalism of this should be gauged according to the content of your blog. More photos of your daily life can be a welcome touch to add a bit of ‘you’ to your Twitter feed, for instance. Make sure not to over-do this though – balance is key.
People aren’t just interested in numbers, statistics, and graphs. OK, so hearing about the increase in profits you can give them is great, but what effects will that have on their lives? How will they feel? In fact, how do the people who you’ve already helped towards achieving their dreams feel? By giving real, tangible and specific examples of results that have been achieved using your help and advice, you’ll bolster the seedlings of trust that have started to sprout in your readers.
Finally, if you make a mistake, admit to it. The way social networks work, trying to hide your errors will only make things worse in the long run. Along the same lines, remember to say thank you to those who help you, and remember to pass the favor on when you get the chance.